Today’s episode of On the Fly is with Christine Farren, the executive director of CUESA, the visionary nonprofit organization that operates San Francisco’s world-renowned Ferry Plaza Farmers Market and Mission Community Market.
Christine is a well-known and beloved face of the market, a shining contact point for all the farmers and vendors, the chefs and bartenders who frequent the market, many regular customers, plus everyone who's part of all the community and educational programming they do.
It also means that she’s operating at the center of this crisis, having to make swift adjustments for the market's shifting customer base and revenue model, institute safe shopping practices for customers and farmers and her incredible team, while simultaneously trying to take care of the many communities CUESA is so close with.
To that end, she tells us about the Feed Hospitality initiative developed with the San Francisco Chapter of the United States Bartenders Guild, which is distributing fresh produce boxes to unemployed hospitality workers while providing vital income for local farms—it’s a great thing to contribute to since your donation will be matched.
We learn more about how farms are adapting and operating through the crisis, and why some of the smaller farms CUESA works with directly who grow year-round present the best model for sustainability and quality of life for their farm workers—you’ll hear some staggering stats. It’s a lot to think about.
Since we're good friends, we also go a little deep on the human experience right now, and what this all means for the future.
Feed Hospitality: https://cuesa.org/feedhospitality
Market box: https://cuesa.org/cuesabox
1. Incubator Series: https://www.hineighborsf.com
Order from Junju, Schmaltz, Ines, AttaGirl Hospitality: https://incubatorseries.square.site
15% discount on your total order (code: HOPPER15), or you can opt for delivery instead and get a special cocktail (the Ode to Jerry) for free—it requires a $20 minimum order, while supplies last.
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