On the Fly by tablehopper

On the Fly by tablehopper features a monthly interview addressing the monumental changes the food and beverage industry is experiencing in this age of the coronavirus pandemic. Your host is Marcia Gagliardi of tablehopper.com, speaking with San Francisco Bay Area chefs, restaurateurs, and other members of the hospitality industry—from the big names to the tiny neighborhood joints—as they struggle to adapt and survive. We'll listen to their stories: how are they pivoting, what’s working, and how we can help, along with inspiring stories of how the industry is trying to change, and rallying to feed many communities in need. Prospective guests for On the Fly can submit their story at bit.ly/ontheflyguest.

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On the Fly by tablehopper

Reem Assil: Reem’s California

September 22, 2020 • Reem Assil, chef-owner Reem’s California • Season 1 • Episode 19

This episode of On the Fly by tablehopper is with Reem Assil, the chef and owner of Reem’s California, both in Oakland’s Fruitvale and now in San Francisco, which opened just days before the stay-at-home order in March. It’s already hard enough to open a new restaurant—in this case, San Francisco’s first Arab bakery—but Reem and her team have managed to adjust and persevere during the many challenges of these past six months.

I’ve wanted to speak with her on the podcast about a multitude of things, from what it’s like to launch a restaurant in the first month of a pandemic, to the many adjustments they’ve had to make along the way, to hearing about her experience working with initiatives like SF New Deal. It took a little time for an even bigger reason for me to interview her to be revealed, and that is to talk about the future of restaurants, especially after these six months of upheaval, reckoning, and the growing desire to seek racially just, sustainable, and equitable business models—which is crucial since some of the most marginalized people in our society make up a large part of the restaurant industry workforce.

Reem is well-known as an activist, and worked for a decade as a community and labor organizer prior to starting her career in food. She has always cared deeply about her workers, and workplace culture, and how her business relates to the community at large, and now she is exploring how to build a worker-owned model that will fit her many criteria, and the specific needs of her workers, and what does leadership look like in a collective structure.

At the heart of it all, Reem’s was launched to be an expression of Arab hospitality, and she talks about how they try to do it through take-out and Friday night meal kits. We also take a walk through the pastry case, and just wait until you hear about the workers’ wreath (take a look at @tablehopper on Instagram for the goods, but trust me, you really need to enjoy it in person, not just with your eyes and ears).

Reem’s California: www.reemscalifornia.com (Instagram: @reemscalifornia); 2901 Mission St., SF; 3301 E. 12th St. #133, Oakland.

Additional links:

New Yorker video: https://www.newyorker.com/culture/video-dept/a-san-francisco-baker-on-what-hospitality-looks-like-during-the-coronavirus-pandemic

SF New Deal: https://sfnewdeal.org

If you’re a Bay Area business or individual and want to be featured in On the Fly, please fill out the form at bit.ly/ontheflyguest.

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